Strategische Unternehmensführung




International Management

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In today’s global environment, literally no business remains unaffected by international forces. While some companies are expanding to foreign markets others are confronted with the entry of international companies in their home locations, and many more companies and communities are affected by the operations of global corporations. Not surprisingly, cross-border activities of businesses are never out of the news. This course is aimed at helping students develop an understanding of the global context of today’s businesses and management issues that are important in such a context. It addresses essential questions in international business and management. Relevant theories of the multinational enterprise, of competition, organization, marketing, strategy, and governance are applied to the specific challenges of organizing and managing cross-border and cross-cultural business activities.

Course Goals and Organization

This module provides a comprehensive introduction to international management. The main objectives of the course are:

• Understanding of the basics of international business and of the challenges confronting international and intercultural management.
• Learning how to analyze business cases and how to apply theoretical concepts to real-world situations.

The lecture is taught every summer semester in rotation with Professor Meyer (Institut für Marketing), Schwaiger (Institut für marktorientierte Unternehmensführung), Tuschke (Institut für strategische Unternehmensführung), and Schuster (Institute for the Economy of Japan). During the summer term 2018, the lecture is held by Professor Schuster.

In the winter semester 2018/2019 we offer an exam colloquium (Q&A Session concerning the exam) on January 23, at 12 pm (Geschwister-Scholl-Platz A 119). You will have the possibility to send in your questions until January 16 to Prof. Dr. Tassilo Schuster ( The exam will be based on the lecture notes of the summer semester 2018, which are available in the LSF System.


This is a bachelor-level class. Basic knowledge of business administration is required. Advanced English language skills are recommended as the course is taught entirely in English.

Essential Reading Material

• Czinkota, M. R./Ronkainen I. A./Donath, B.: Mastering Global Markets: Strategies for Today’s Trade Globalist, Thomson Learning, 2004
• Deresky, H.: International Management: Managing Across Borders and Cultures, Text and Cases, Global edition, 9th Edition, Pearson Education International, 2016
• Kutschker, M., Schmid, S.: Internationales Management, 7. Aufl., Oldenbourg 2011
• Luthans, F./Doh, J.P.: International Management: Culture, Strategy, and Behaviour, 10th Edition, McGraw-Hill/Irwin, 2017
• Morschett, D., Schramm-Klein, H., Zentes, J.: Strategic International Management, 3rd edition, Wiesbaden 2015
• Rugman, A. M., Collinson, S.: International Business. London, Prentice Hall, 4th edition, 2009,


BA Business Administration (PO 2015): Joint exam (P 16: Leadership and International Management), 120 minutes; The exam consists of two parts: 1. People and Organization and 2. International Management. Each part contains 36 questions. Overall you need to answer 72 questions.

BA Business Administration (PO 2008): Exam, 60 minutes; The exam consists of 36 single choice questions.


BA Business Administration (PO 2015): 6 ECTS (as part of P 16: Leadership and International Management)
BA Business Administration (PO 2008): 3 ECTS

Further information

Further information can be found on the course's LSF entry. If you require additional details, please contact Prof. Tassilo Schuster at