Strategic Management: Concepts and Cases (ehemals Strategische Unternehmensführung: Konzepte und Fallstudien)
Prof. Dr. Anja Tuschke, Emma Buellet
Course description
Strategic Management is about the development, implementation, and control of firm goals. The starting point of the lecture is a definition of strategy and an extended overview of concepts for the internal analysis of a firm’s strengths, weaknesses and core competencies as well as the analysis of its external environment. Building on these concepts, we discuss opportunities for the development, implementation, and evaluation of business strategies and corporate strategies. In addition, we show which special role executives play in this process.
Course design
The course consists of a regular lecture and tutorial with a duration 2h each. The lecture introduces central concepts, theories, and instruments of strategic management. The tuto-rial deepens students’ understanding of strategic management by applying these concepts, theories and instruments to practice-related problems with the help of case studies.
Organization
- Language of instruction is English (formerly German)
- Relevant documents will be uploaded over LSF for the lecture and tutorial
- No registration is necessary for lecture and tutorial
Examination
- Credits: 6 ECTS in module Marketing and Strategy
- Authorized auxiliary means: non-programmable calculator
- Exam: 26.07.19 – 9 am to 11 am – Audimax (A030)
Schedule
Lecture
| Start | Time | Location | |
|---|---|---|---|
|
Lecture |
Start, 29.04.19 |
10 (c.t.)-12 am |
B101 |
Tutorials
| Start | Time | Location | |
|---|---|---|---|
|
Tutorial |
Start, 06.05.19 |
Tuesdays, 2 (c.t.)-4 pm Tuesdays, 4 (c.t.)-6 pm Thursdays, 10 (c.t.)-12 am |
B106 B106 E006 |
Contact person