Strategische Unternehmensführung

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Strategic Management: Concepts and Cases (ehemals Strategische Unternehmensführung: Konzepte und Fallstudien)

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Prof. Dr. Anja Tuschke

Course description

Strategic Management is about the development, implementation, and control of firm goals. The starting point of the lecture is a definition of strategy and an extended overview of concepts for the internal analysis of a firm’s strengths, weaknesses and core competencies as well as the analysis of its external environment. Building on these concepts, we discuss opportunities for the development, implementation, and evaluation of business strategies and corporate strategies. In addition, we show which special role executives play in this process.

Course design

The course consists of a regular lecture and tutorial with a duration 2h each. The lecture introduces central concepts, theories, and instruments of strategic management. The tutorial deepens students’ understanding of strategic management by applying these concepts, theories and instruments to practice-related problems with the help of case studies.


  • Language of instruction is English (formerly German)
  • Relevant documents will be uploaded over LSF for the lecture and tutorial
  • No registration is necessary for lecture and tutorial

Teaching Format

      • Virtual
      • All lectures of this course will be posted on LMUcast. Lectures can be accessed latest on their official date by LMU (exchange) students. Course link:
      • Please note that after clicking the LMUcast link, you will be asked to specify your university (LMU Munich) and LMU credentials to see the playlist. Simply follow the instructions.
      • The tutorials will be held both in the form of live and pre-recorded ZOOM sessions: Live session link TBA on LSF (first tutorial slides) upon semester start. Pre-recorded tutorials will be uploaded on LMUcast.


      • Credits: 6 ECTS in "Marketing and Strategy I" or "Kompetenzbereiche der BWL I – III"
      • Authorized auxiliary means: non-programmable calculator 
      • Exam: July 13th, 2021, 10:00-12:00
      • Assumed examination format (tentative): 120min take-home open-book exam. Please take into account any potential buffer periods before and after the exam communicated by the ISC.

Contact person

Claudia Lusch (