Convincing Stakeholders
Prof. Dr. Anja Tuschke, Dr. Simone Eulitz
| Target group | Master students (M.Sc.) |
| Course type | Lecture, Tutorial (in cooperation with: Prof. Dr. Schwaiger, Prof. Dr. Sarstedt) |
| Cycle | Winter term |
| Hours per week | 2 (Lecture), 4 (Tutorial) |
| Grading | Written exam |
| Credits | 9 ECTS in WP5 (Fachspezifische Grundlagen: Marketing & Strategy) - PSTO 2018 |
| Time/ Room | See LSF for lecture and tutorial |
| Contact Person | Dr. Simone Eulitz |
Course description
The course covers issues concerning the interaction of the corporation with relevant stakeholder groups. The course is held in collaboration with the Institute for Marketing and the Institute for Market-based Management. Each institute emphasizes different problem areas and offers different problem solutions with regards to stakeholder management. The Institute of Strategic Management focuses on the stakeholder groups “owners” and “managers”. Based on practical examples and theoretical frameworks we analyze the relationships between the management, the supervisory board and the owners of a corporation. Within the scope of these relationships issues as goal setting, strategic decision making, corporate governance and the interface between compensation, strategy and performance will be in the center of our attention.
Organization
General
- No registration for the course is required
- Course language is English
- Please check internet pages from the Institute for Marketing and the Institute for Market-based Management for further information